Eine Gruppe von zwölf jungen Menschen sitzt und steht entspannt vor einem modernen Bürogebäude mit großen Glasfenstern. Sie lachen und unterhalten sich, während eine Person einen kleinen schwarzen Hund hält, der von einer anderen gestreichelt wird. Die Gruppe ist leger gekleidet, einige sitzen auf Paletten, andere auf einem grauen Sofa, mit einer grünen Wiese im Vordergrund und einem ländlichen Hintergrund. Eine Gruppe von zwölf jungen Menschen sitzt und steht entspannt vor einem modernen Bürogebäude mit großen Glasfenstern. Sie lachen und unterhalten sich, während eine Person einen kleinen schwarzen Hund hält, der von einer anderen gestreichelt wird. Die Gruppe ist leger gekleidet, einige sitzen auf Paletten, andere auf einem grauen Sofa, mit einer grünen Wiese im Vordergrund und einem ländlichen Hintergrund.

Become part of the juice store!

Shape the future of functional nutrition with us.

CRM Manager (m/f/d)

CRM Manager (m/f/d)

Do you want to help shape a startup brand? Then we have a challenge for you. To strengthen our team, we are looking for a smart, motivated person who is keen to take on technical and strategic challenges as soon as possible.

Your tasks

Retention marketing campaigns:

  • Planning and implementation of creative, cross-channel campaigns (e-mail, WhatsApp, postcards, push notifications, flyers, postings, give-aways, etc.)
  • Development and implementation of flows with Klaviyo and Charles

Customer surveys:

    • Conducting surveys to measure customer satisfaction (NPS)
    • Obtaining feedback on campaigns, products, customer experiences, needs and trends

    KPI evaluations:

      • Analysis and optimization of retention KPIs
      • Identification of optimization potential

      Customer journey:

        • Identification of new retention touchpoints
        • Development of new customer journeys with a focus on increasing customer lifetime value (CLV)

        Objectives:

          • Increasing the Net Promoter Score (NPS) and sales through effective CRM
          • Increase the CLV
          • Improvement of defined KPIs (open rates, CVR, sign-ups, engagement, etc.)

          Email marketing (Klaviyo):

            • Monitoring, optimization and further development of the email channel
            • Content planning and implementation
            • Consultation and coordination with the agency

            WhatsApp marketing (Charles):

              • Monitoring, optimization and further development of the WhatsApp channel
              • Content planning and implementation

              App development:

                • Assistance in setting up and developing the newly planned app

                Loyalty programs:

                  • Optimization and further development of our loyalty program (Loyalty Lion)
                  • Optimization and further development of our subscription offer
                  • Optimization and further development of our referral programs (Referral Candy & ReviewsIO)

                  Print mailing campaigns:

                    • Planning and coordination of print mailing campaigns

                    Mailing materials:

                      • Optimization and further development of our parcel inserts and shipping materials

                      Analysis & reporting:

                        • Analysis and reporting of all CRM channels

                        Strategic further development:

                          • Overview and further development of the entire CRM area and strategy
                          • Recognition and optimization of customer behavior, touchpoints and optimization potential
                          • Promotion of customer loyalty

                          Your profile:

                          • Degree in marketing, business or comparable qualification
                          • Several years of experience in CRM, ideally in an e-commerce environment
                          • Sound knowledge in the use of CRM tools (Klaviyo, Charles, Loyalty Lion, Referral Candy, ReviewsIO)
                          • Analytical skills and experience in dealing with KPI analyses and optimizations
                          • Creativity and strategic thinking
                          • Strong communication skills and ability to work in a team
                          • Independent, proactive way of working and high self-motivation

                          We offer:

                          • A challenging and varied job in a dynamic environment
                          • The opportunity to implement your own ideas and projects
                          • Flat hierarchies and short decision-making processes
                          • A motivated and committed team
                          • Attractive remuneration and further training opportunities
                          • Home office option
                          • Corporate benefits
                          • Company pension scheme

                          If you are interested, please send us your application to career@livefresh.en.

                          Apply now!